One quarter of Millennials and Gen Zers are willing to swap their Social Security number for customized online experiences. Forty percent would share passport details.
Wait, what? For young consumers, personal data isn’t quite as private as it used to be.
The finding is just one of the insights from our new research tracking the two demographics’ collective attitudes toward connectivity, content and commerce. We call the two groups Generation Now, and the details we uncovered surprised even our seasoned researchers.
We conducted the research in February 2020, and when viewed through the new realities of the global pandemic, the findings take on even greater significance: COVID-19 is a generational watershed moment, accelerating adoption of everything-from-home — from work and school to exercise and happy hour – almost overnight.
Join us to discover how your organization can connect more successfully with Gen Now in today’s dramatically changed environment:
- Learn key findings from the study.
- Gain insight into how remote environments accelerate the need to meet Generation Now’s fast-changing demands in real time.
- Explore ways to tap the potential of this highly connected group.
- Listen to recommended actions for capitalizing on these trends.
About the Speakers:
Sara Mihan has 20+ years’ experience as a consultant within the Communications and Media Industry. She is currently Director of Consulting at Cognizant in the CMT Practice. She has led a variety of both business strategy and technology delivery programs, working with clients through defining business problems and implementing technical /functional solutions. She has been involved with the Communications, Media, Tech customer experience survey since its inception in 2014, and enjoys learning from the data and sharing the insights and trends revealed. She lives in Denver, CO.
Tara Whitehead Stotland has an extensive career in sales, delivery, and management of Professional Services within the Communications, Media and Information Services Industry across Europe, US and Asia/ Pacific. From a disciplinary perspective, Tara focuses on strategy, the customer experience, employee experience and Business Enablement to support her clients’ transformation to digital. Tara currently serves as Partner in the Strategy practice of Cognizant Digital Business where she is accountable for all consulting efforts at key accounts including Comcast, Cox, Northeastern, Strategic Education Inc. Prior to her current role, Tara acted as the Chief Digital Officer for Cognizant’s Communications industry segment. Recent projects have included transforming the way field service techs engage in the Connected Home experience and creating new Connected Home products and services for end consumers.
December 1, 2020
12:00 pm - 1:00 pm