Personal Branding

The WICT Network: Rocky Mountain Personal Branding

Join The WICT Network: Rocky Mountain chapter for our Personal Branding speaking event at Spectrum Plaza Conference Center from 4:00-6:00 p.m. on Wednesday, September 6th, 2023.

Location: Spectrum Plaza Conference Center: 6350 S Fiddlers Green Cir, Greenwood Village, CO 80111

 

“How to Avoid the Guillotine & Other PR Tips for Boosting Your Career” by Leigh Woisard

Bio:

Leigh Woisard is a 30-year communications professional, consultant and public speaker. Before leaving corporate America (Dec 2022), she was Senior Vice President of Corporate Communications for Cox Communications – the largest privately held cable/ broadband company in the U.S. Throughout her public relations career, she has counseled government officials, executives, and companies such as Stanley Tools, Chili’s Grill & Bar, and the New England Journal of Medicine. Leigh has a passion for helping women and other professionals to be intentional about their careers and about communicating their value.  She regularly speaks on topics such as Imposter Syndrome, becoming a better public speaker and self-promotion without selling out. Leigh is Chair of The WICT Network, a professional development group dedicated to empowering women in media, entertainment, and technology.  She was named a 2019 Wonder Woman by Multichannel News and is a Public Relations Society of America Silver Anvil Winner, the most prestigious PR industry award.  She has a bachelor’s degree in speech communications from the University of Rhode Island and a master’s in communications management from Syracuse University’s Newhouse School.

Presentation Synopsis:

Many of us are uncomfortable with self-promotion.  In fact, some segments of the population, like women, find self-promotion so distasteful that the result can be that they under sell themselves when it comes to getting promoted, securing a new job, or getting that high-profile assignment.  In this talk, I focus on taking control of your career narrative; self-promotion without selling out; identifying your “one thing” and what makes you different from everyone else doing a similar job.  We talk about “telling and selling” your one thing so that as new career opportunities arise, people have a clear perception of what you bring to the table. I use the guillotine reference to remind the audience that throughout history some did not take control of their career narrative and things ended badly for them.  It’s an actionable speech with useful information for all who want to think more purposely about their career progression.

Key points:

• Take control of your career narrative.
• Identify your “one thing.” What’s your professional genius? It’s good to be well-rounded but it pays to be known for something.  What’s your one thing?
• How to tell and sell your one thing so that as jobs and promotions become available, people have a clear impression of what you bring to the table. (Research shows that women are often uncomfortable with self-promotion and as a result can feel stuck in their careers. Let’s self-promote without selling out!
• Let’s generate buzz about you and what you bring to the table. What’s worse than being talked about?  Not being talked about! Getting people of influence talking about you is how we secure sponsors.  Sponsors are key to advancement.

 

“Elements of Image – Style Your Way to Super Success: Speak Powerfully, Own the Room & Be a Magnet for Opportunities…before you even open your mouth.” by Dana Lynch

1. The # 1 mistake most professional women make in their closets that keeps them from the look that will skyrocket their success.
2. The essential mindset shift that will help you take your look to the next level, so you can leave the house every day knowing you look amazing and ready for anything!
3. The powerful strategy you need to follow to make sure every outfit you wear is authentic, comfortable and spectacular.